Significant Events of Quarter 1' 04
 
   January
 

Annual Sales Conference, Branch Incharge Conference and Distributors' Conference held.

 

D. Islam joins as product re-engineering consultant for EPD and NPD.

  AP Purchase Team Visits Proshika.
     
 
   February
  AP Signs MOU with Proshika for supplying of pure Sundarban Honey.
  Mr. Nii Akwei Acquaye, Agribusiness Director of ATDP visits AP's Corporate Office at Gulshan.
     
 
   March
 

Chairman on Tour
Chairman of AP (DHAKA) LTD. Mr. Raquib Md. FAkhrul started an extensive tour. through out Bangladesh to physically meet the Agents and also monotor the present market situation

Chief of IDLC at AP Factory.
31st Branch of AP at Khulna
Vice Chairman on Tour
 
   

Significant Events of Quarter 2' 04
   April
 
 

Agent Conference
A good number of Agent Conference took place in the month of April. Agents from remote areas attended and shared their viwes with top management. They lauded the efforts of AP (DHAKA) Ltd. in developing the country's herbal medicine sector.

 
 

AP Team at Sundarban:
End of April AP team visited sundarban, One of the most fascinating areas o fthe woarld where honey hunting maintains its histirical traditions and inportance. The objective of the tour wasd to have first hand experience about honey production and collection process.It was estimated that in Bangladesh, 2000 honey hunters utilize the sundarban during a controlled two-month hunting season in April and

   

May. The main period of honey production takes place during honey collection . season. Nectar is obtained from three major tree species: Aegiceras corniculatum, Ceriops decandra and Sonneratia apetala. In Bangladesh, the Sundarbans honey harvest is estimated to be 130 to 185 tonnes per year. This natural raw honey from sundarbans is collected and is well refined in modern factory of AP ( DHAKA) Ltd. and packed as AP Honey
     
 
   May
 

Again in Mass Media:
After a short interval Ap was again in media. Three power brands were chosen for the month of MAY:
 
    AP Honey
  AP Golap Jal
  AP Sharbat-E-AP
   

Based on the profile of the Target Group (Target Audience & Target Consumer) media plan was developed. AP Honey was in TV ( Satelite Channels) and Press (Prothom Alo). AP Golap Jal and Sharbat-E-AP were aired in the radio in the prime time.
 
 

Free Sharbat At Dr. Neaz's Chamber:
Sharbat-E-Ap, the refreshing energy drink of all ages is one step ahead in removing thirst, laziness and tiredness of the hundreds of people of Retina Eye Clinic. AP has started Offering a glass of sharbat at free of cost in Dr. Neaz's Chamber.
   
 

A New department : Supply Chain
Sharbat-E-Ap, the refreshing energy drink of all ages is one step ahead in removing thirst, laziness and tiredness of the hundreds of people of Retina Eye Clinic. AP has started Offering a glass of sharbat at free of cost in Dr. Neaz's Chamber. Head of PRAN Agri Business Ltd. for about 2 years, in BAT Bangladesh (Tobaco Leaf Production and Procurement) in different higher Management position for 15 years,in BAT Uzbekistan (Expatriate Management) for about 2 years and Duncan Brother (Tea Garden Management) for 9 years.
   
  Significant Events of Quarter 3' 04
 
   July
  AParticipation in PQS Summer Festival:
   

AP (Dhaka) Ltd. has participated in a sales promotion named "PQS Summer Festival" to promotr AP and AP products among PQS consumers and bring growth in sales. The promotion has been extended upto July 10,2004 by PQS authority.

  Signing Ceremony with Adcomm:
   

The renowned advertising agency Adcomm Ltd. has been appointed as Strategic Partner of Ap to promote its power brand AP Honey and a good range of herbal medicines. There was an agreement signing

 
   

ceremony at Adcomm Office on 22nd June,2004. from AP ( Dhaka) Ltd. Chairman Mr. raquib Md. Fakhrul, Vice hairman, Mr. Razee Md. Fakhrul, sales and Marketing Manager, Mr. Salauddin Chowdhury and Brand Manager,
   

Ms. Farzana were present. From Addcom Ltd. DMD, Mr. Farhan, Brand Service Director, Mr. Shomit and Branch Service Executive, Mr. Maruf were in that signing ceremony.
  AP Chayawanprash in new look:
 
 

AP ( Dhaka) Ltd.has relunched "AP Chayawanprash" in new look to the market. The re-lunch was announced through press relesses in famous dailies and was supported by POSM, and out door posters campaign.
 

Press Conference of Squash Tournament
2nd Access Tel-Ap Squash Tournament will begin at dhaka Club Squash Court on july,03,2004. State Minister for youth and sports M. Fazlur Rahman will inaugurate the meet and Dhaka Club President

 
   

Geetiara Safia Chowdhury and IDLC Chairman Anis A. Khan will be present as special guests. BSRF President Abdus Sattar disclosed this at a press briefing and Banghabandhu National Stadium on 30th June. Mr. Sohel Hamid, BSRF General Secretary, Raquib Md. FAkhrul, Chairman of AP (Dhaka) Ltd. were present in the conference. The tournament is organized by Bangladesh Squash Rackets Federation (BSRF) and sponsored by Access Tel and AP.

 
   August
 

The renowned financial consultant Hoda Vasi has been appointed for advisory support and assistance on preparation of accounts manual and recommendation of appropriate software for AP.

AP has re-launched AP Dashanchurno in new look to the market.

Auervedia pharmacy (Dacca) Ltd. has introduced AP Nishat Gold, the herbal sex enhancer to the market to cater the need of consumers for sex enhancing capsules.

AP team to help flood distressed
 
   September
 

Synergy as Financial Consultant: The renowned Finance consulting firm in the country Synergy Ltd. has been appointed as financial consultant for AP. They will arrange working capital (bank loas Fan) for AP to grow it rapidly

Auervedia pharmacy (Dacca) Ltd. has introduced AP Milad, the Spray Rosewater to the market.

 
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