| |
Objectives: |
| |
|
 |
Triple the total turnover within the next three
years
|
| |
|
|
Market leadership in the Ayurved Segment (since
1912 AP has been in Ayurved medicine market) |
| |
|
|
Grow AP market share in the Food & Cosmetics Market |
| |
|
|
| |
AP Management is very dedicated to further speed
up the progress of the organization by injecting
innovation, dynamism
and business farsightedness. The Company is now
set to contribute towards the growth of the
economy and the development of the nation through
industrialization; thus also solving the
unemployment problem to a great extent. |
| |
|
|
| |
Operations: |
| |
The Company has implemented decentralized
management providing a check-and-balance system at
all levels to ensure efficient implementation of
its actions and operations. The organization
fosters a participative style of management and
has a regular system for involving all employees
in decision-making. It has four departments headed
by four HODs. These highly qualified and
experienced heads of department involve the
employees at all levels and lead them in
productive meetings and group problem-solving
sessions. Currently AP has four departments. They
are:
|
| |
|
|
Sales
& Marketing
|
| |
|
|
Finance & Accounts
|
| |
|
|
Production & Administration |
| |
|
|
Supply Chain |
| |
|
|
| |
Name
of the Chairman & Vice Chairman: |
| |
| |
|
|
| |
|
|
|
| |
A.F.M.
Fakhrul Islam Munshi
Group Chairman |
Mr.
Raquib Md. FAkhrul
Chairman |
Mr.
Razee Md. FAkhrul
Vice Chairman |
|
| |
|
| |
Organogram: |
| |
|
| |
The Chairman (Raquib Mohammad Fakhrul) establishes
control systems and sets standard against which
the performance of the firm is measured. The
management function of controlling is thus
implemented and progress is made day-by-day. There
is an established organogram to maintain
discipline within management. AP has set job
descriptions for all employees, which are revised
from time to time, as per the requirements of the
situation. AP Management tries to ensure all
logistics support as and when needed for smoother
operation of the company. |
| |
|
|
| |
Marketing: |
| |
The Company follows the concept of professional
marketing to tackle the competition. Accordingly,
AP has a set of professionals working in the Sales
& Marketing team. As a back up to the promotional
efforts of marketing, the Sales people also work
closely with them. |
| |
|
|
| |
Distribution
Network: |
| |
|
|
Food & Cosmetics Wings:
AP has 70 distributors, 40 field forces,
five area managers, and one Assistant Sales
manager located all over the country to meet
the need for AP consumer goods.
|
|
Ayuervedic
& Unani medicine:
AP has 31 of its own branches, 30
branch-in-charges, 14 branch-assistants, as
well as 976 regular agents and 500 casual
agents in a word, a team of 1,600 people are
working to make medicines available all over
the country. Thus AP has established an
extensive distribution network of its own.
|
| |
|
|
Our Brand Department and Sales Department
are working together under the leadership of
the Sales & Marketing Manager. AP's
marketing team maintains a high degree of
professionalism under the leadership of the
Head of Department. The team maintains a
high morale and ethics in marketing AP
products professionally in accordance to
consumer expectations. |
| |
|
|
| |
|
|
| |
Total
Quality Management: |
| |
AP's Board of Directors, under the leadership of
our Chairman, strongly believes in TQM – Total
Quality Management. We believe this clear-cut and
dynamic concept will not only lead AP to become a
group of companies but also bring tremendous
success and rapid growth in all sectors. The AP
Management truly believes in quality from
inception to end in rendering their services to
our valued customers. AP's QUALITY CONCEPT is
realized through Quality in Management, Quality in
Productions, Quality in Assurance, strong QC
(Quality Control) monitoring activities in
line-product checking, Quality in Procurement,
Quality in Recruitment, Quality in Training, and
Quality in maintaining accounts. In a nutshell AP
is working to ensure QUALITY in every aspects of
its business. AP – another name for the "House of
Quality" |
| |
|
|
